The diesel emissions situation of 2015 was not the brightest moment in Volkswagen history. Since then, the company has been working hard to address the situation and redefine itself, one step at a time. Internally Volkswagen has instituted new ethics and compliance programs, and shifted its focus to invest heavily in electric vehicle development and production.
In the darkest moments, a glimmer of light has the potential to shine much brighter. You may have missed this limited-run video that debuted during Game 3 of the NBA Finals, but in it, Volkswagen acknowledges what happened in 2015, and kicks off its new campaign, “Drive Bigger.”
It’s important to note that Drive Bigger is not just a campaign, it’s a promise to the world as a whole. The company is thinking bigger than simply Volkswagen customers of the past, present, and future. It’s a long-term vision for the company. With bold commitments, for the wellbeing of the planet, as well as amplify all the good that people do.
The new Volkswagen mission:
Globally, Volkswagen expects to spend nearly $50 billion over the next 4 years to develop and build EVs and develop the digital services and infrastructure around them
Through 2028, the plan is to sell 22 million EVs across the globe
By 2025, Volkswagen aims to reduce its CO2 footprint by 30%, and be completely carbon-neutral by 2050
How do we start? We’ve already begun. In March 2019, Volkswagen announced that it is sharing its EV platform with other car companies to help afford electric vehicles. Currently, very few people can afford to buy even a “cheap” version of the most popular EV, but Volkswagen is leading the way to change that.
"This IS ’the people’s car company.’ Like we did with the Beetle in the ‘50s and ‘60s, we will be the company that makes EVs accessible to millions, not just millionaires. No other automotive company is in a better position to electrify because our history of innovation and our track record built over decades of producing high-quality vehicles on a global scale at a great value.” — Scott Keogh, Volkswagen Group of America CEO
The Volkswagen plant in Chattanooga, where we currently build the Atlas and the Passat, will be expanded to create more jobs while producing the first in the new line of electric Volkswagen vehicles, the I.D. Crozz. You will be seeing this trailblazing EV in our dealership by the end of 2020.
Next with the new Volkswagen subsidiary Electrify America, there will be DC Fast Charging stations across the highway corridors of the country, including here in Minnesota as well as Community Fast Charging stations to create the largest network in North America.
Drive Bigger will soon be an integral part of the experience with Volkswagen of Inver Grove, whether it’s during our support of community events or engaging new customers with ways to benefit the causes you support. Because when you drive something bigger than yourself, you change the destination. Our dealership will not be a destination for Inver Grove customers to purchase an electric vehicle, but a starting point for a brighter future.